Product Syndication

Core

All content for all HPE products

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Enhanced

Inline, Minisites & HotSpots

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Dynamic Syndication

Brand Showcase

Easy selection of HPE products

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Campaigns

Flexible, seamless, automated

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Core Product Syndication
Content Aggregator for Products (CAP)
All of HPE product content – all in one place

CAP is the core product syndication service for HPE. It is a subscription-based service that automates the delivery of rich content for HPE products. The source content is delivered in a single XML file format via FTP or SFTP, within which the subscriber can choose from a wide variety of media and information types, including:

Active and obsolete
product content

Technical specifications and
product category/name/number

Marketing messaging

Product compatibility and
life cycle information

Product images and videos
(URLs)

Collateral materials (data sheets,
brochures, white papers, etc)

Warranty and support
information

Responsive Design Template

If your website is responsive, the dynamic brand showcase will adapt to the users interface.

Generates Valuable Leads

Directly from the HPE Brand Showcase, your customers can reach out to you, leads don’t get much better.

Delivery through JavaScript Code

Once you have selected your products to be displayed, a simple JavaScript Code takes care of the maintenance.

Display only the products you want

It’s all about choice. Amplify the products you sell on your HPE Dynamic Brand Showcase.

Leverage HPE Global Campaigns

Co-branding has never been better, or faster. Get synchronised with HPE’s Global Campaign Editorial calendar.

Maintained seamlessly

After setup and implementation of the JavaScript Code, our syndication engine will maintain and refresh content as it becomes available.

Flexible campaign selection

Choose the campaigns that you want to syndicate on top of our “evergreen” campaigns.